I am a strategist, creator, and data analyst.
I believe innovative marketing communications are empowered by data, revealed by strategic planning, and, ultimately, expressed with creativity.
Walgreens
Digital Transformation
Is Walgreens still a national pharmacy brand in the digital era?
08–2022
RESULT
Feedback from the project
"Mina is among the most impressive people with whom I've had the opportunity to engage in my career. Mina represents a rare combination of talent, hard work, leadership, teamwork, curiosity, resourcefulness, and integrity. All with a sense of calm and poise.”
Background
As business Marketing Strategy consultants, my team and I were given with the task to find strategical solutions to improve Walgreens’ digital healthcare platform, Find Care, and design market communication campaign.
Task
1) Product Improvement
: Conducted product gap analysis and quantitative (SQL) and qualitative research (IID)
2) 15 Month Comm. Roadmap
: Designed a marketing communications with a detailed storyboard and mock-up. Targeted especially US Hispanic audience to maximize the campaign authenticity
3) Budget & KPI
: Designed funnel KPI with the goal to achieve cost per acquisition of less than $60 and a conversion rate of + 4%
As business Marketing Strategy consultants, my team and I were given with the task to find strategical solutions to improve Walgreens’ digital healthcare platform, Find Care, and design market communication campaign.
Task
1) Product Improvement
: Conducted product gap analysis and quantitative (SQL) and qualitative research (IID)
2) 15 Month Comm. Roadmap
: Designed a marketing communications with a detailed storyboard and mock-up. Targeted especially US Hispanic audience to maximize the campaign authenticity
3) Budget & KPI
: Designed funnel KPI with the goal to achieve cost per acquisition of less than $60 and a conversion rate of + 4%
