I am a strategist, creator, and data analyst.
I believe innovative marketing communications are empowered by data, revealed by strategic planning, and, ultimately, expressed with creativity.
Apple & SK. Telecom
iPhone XS Localization
“One of the most sucessful Apple HQ meetings in 2018”
10–30-2018
RESULT
Won agency pitch worth $1 million Production
$7 million Media
Background
Apple and SK telecom were two of the most important and valuable clients for Innocean Worldwide. I was assigned as a lead account manager to deliver the agency pitch in 2018 at Apple’s HQ.
Task
The goal of the campaign was to successfully advertise both the new iPhone and SKT's services to domestic targets in Korea, especially younger audiences.
Insight/Action
The main creative of the campaign was the iconic Apple ringtone and the dance.
By connecting the unique essence of the iPhone and the free spirit of dancing, the campaign projected a young, energetic, and fun image of SK Telecom to young targets.
This campaign achieved domestic success for SK Telecom - successfully adding new younger customers to their service.
Also, a comment from Apple, "one of the best-localized commercials of the year. "
Apple and SK telecom were two of the most important and valuable clients for Innocean Worldwide. I was assigned as a lead account manager to deliver the agency pitch in 2018 at Apple’s HQ.
Task
The goal of the campaign was to successfully advertise both the new iPhone and SKT's services to domestic targets in Korea, especially younger audiences.
Insight/Action
The main creative of the campaign was the iconic Apple ringtone and the dance.
By connecting the unique essence of the iPhone and the free spirit of dancing, the campaign projected a young, energetic, and fun image of SK Telecom to young targets.
This campaign achieved domestic success for SK Telecom - successfully adding new younger customers to their service.
Also, a comment from Apple, "one of the best-localized commercials of the year. "
Apple and SK telecom were two of the most important and valuable clients for Innocean Worldwide. I was assigned as a lead account manager to deliver the agency pitch in 2018 at Apple’s HQ.
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- Apple Meeting -
